menu ☰
menu ˟

Visitor Attitudes Survey


Failte Ireland

Subject Keywords: Ireland as a holiday destination
Topic: Chronic Conditions
Catalogue: Data
Primary Data Sources
Type: Dataset
Region: Republic of Ireland

The Visitor Attitudes Survey is a series of quantitative surveys carried out by Fáilte Ireland since the early 1980’s. The research approach adopted in earlier surveys was replicated in later surveys, but with some changes to the questionnaire content since 2004. The sample for this survey comprises overseas visitors to Ireland whose main purpose of visit is a holiday. Irish born visitors are excluded from the survey. Questions on the survey include:

- What factors were important in considering Ireland as a holiday destination?
- What were the main motivations for visiting Ireland?
- What information sources were influential in making the decision and in planning the holiday?
- What differentiates Ireland from other destinations?
- How satisfied were holidaymakers with the various destination issues?
- Did the holiday live up to their expectations?



Rights: © Failte Ireland
Suggested citation:

Failte Ireland. (2008) Visitor Attitudes Survey [Online]. Available from: [Accessed: 17th July 2019].


View your saved citations and reading lists


Other partner websites
Click here to view all the resources gathered from this organisation's website.