menu ☰
menu ˟

Towards Non-prescriptive Issues: a Teaching Framework for Selecting Marketing Dissertation Topics

Creator:

Horan, Conor;

Institution: Dublin Institute of Technology
Subject Keywords: teaching; topic selection; dissertations; Education; Marketing;
Region:
Description:

There is a significant absence in academic literature, textbooks and practical teaching tools for advising or guiding student learning, in a practical non-prescriptive manner, toward topic selection and development. Prescriptive or rational approaches, taken by many research methods textbooks, are not adequate or sufficient when teaching this important first stage in the research process. Non-prescriptive approaches describing manageable steps should be researched more to fill this pedagogic gap. This paper attempts to promote academic discussion on a pedagogic gap that is broadly overlooked, and to examine how marketing and business academics can better instruct dissertation students in the area of dissertation topic selection. At the end of this paper a teaching framework for dissertation topic selection is presented.

Format:

application/pdf

Suggested citation:

Horan, Conor; . () Towards Non-prescriptive Issues: a Teaching Framework for Selecting Marketing Dissertation Topics [Online]. Available from: http://publichealthwell.ie/node/620400 [Accessed: 12th November 2019].

  

View your saved citations and reading lists

Contributor:


 
Click here to view all the resources gathered from this organisation's website.