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Stop the Spread



Subject Keywords: Adult overweight and obesity
Topic: Obesity
Chronic Conditions
Type: Project
Region: All-island

The “Stop the Spread” campaign is a two-year, all island initiative by safefood and comprises television and radio advertising as well as a campaign ‘pledge’. The campaign is also supported by pharmacies and chemists across the island of Ireland where consumers can pick up one of 250,000 free measuring tapes. The campaign is targeting all adults on the island of Ireland.
The Stop the Spread campaign aims to alert people that being overweight is now the ‘norm’, has become visually and socially acceptable and that we no longer recognise the fact that we are carrying extra weight. The campaign’s call to action is urging people to measure their waist to see if they are overweight.



Rights: © The Food Safety Promotion Board
Suggested citation:

Safefood. (2011) Stop the Spread [Online]. Available from: [Accessed: 26th August 2019].


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