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Motivational Aspects of Behavioural Change, 2007

Creator:

Nutrition and Health Foundation (NHF)

Subject Keywords: BEHAVIOUR, LIFESTYLE, OBESITY, OVERWEIGHT
Topic: Obesity
Chronic Conditions
Obesity
Type: Report
Region: Republic of Ireland
Description:

Following from the finding of the NHF's Health and Lifestyle research of 2005 where the motivation and time prevents consumers from leading healthier lifestyles. This motivational research examined what motivates people to make changes to their lifestyle habits, what contributes to them being successful and what prevents them from implementing desired changes to their lifestyle. The key findings of this research include: - advice from a doctor or healthcare professional is key in motivating med to make and continue lifestyle changes; for women triggers such as not looking well in a photograph is a strong motivator - Women try harder than men to make changes but are not always successful in carrying through these changes - Many people are not making the connection between increased health risks and beigh overweight/obese, as 92% were happy with their health - Different targeted appracohes are required when designing public health campagins for men and women to ensure maximum impact.

Date:

01/01/2007

Rights: © IBEC/NHF
Suggested citation:

Nutrition and Health Foundation (NHF). (2007) Motivational Aspects of Behavioural Change, 2007 [Online]. Available from: http://publichealthwell.ie/node/3845 [Accessed: 21st August 2019].

  

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