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Keeping Warm in Later Life (KWILLT) Learning Resource


Keeping Warm in Later Life (KWILLT)

Subject Keywords: Housing conditions
Topic: Fuel Poverty
Catalogue: Research and Evaluation
Other Outputs
Type: Policy
Region: United Kingdom

The research for this project has been funded by a National Institute for Health Research (NIHR), Research for Patient Benefit (RfPB) grant. The key partners involved include: NHS Rotherham, Sheffield Hallam University, National Energy Action, Rotherham Metropolitan Borough Council and Rotherham Older Peoples Experiences of Services.

Living in cold, damp housing is linked to health problems, high levels of avoidable winter deaths and low quality of life in older people. It is therefore important to promote keeping warm at home to reduce the burden on individuals and the health service.

The Yorkshire and Humber region has the second highest level of fuel poverty in the UK. Fuel poverty is defined as a household which needs to spend more than 10% of its income on fuel.

Social marketing is an approach to develop interventions that promote healthy behaviour. It often involves trying to increase the public awareness and knowledge about something. It also involves changing how services are delivered so that people find it easier to access them. In order to develop information and services that work it is important that people are consulted and their views recognised.

Social marketing is often used to develop ways of overcoming barriers people experience to things such as healthy eating and physical activity. In this study we want to try to use social marketing methods to help older people keep warm, and overcome barriers to accessing things that could help, for example, Warm Front, housing or benefits.



Rights: © KWILLT
Suggested citation:

Keeping Warm in Later Life (KWILLT). (2014) Keeping Warm in Later Life (KWILLT) Learning Resource [Online]. Available from: [Accessed: 19th November 2019].


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