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Everybody active, every day: An evidence-based approach to physical activity


Public Health England

Subject Keywords: Physical activity, Exercise
Topic: Obesity
Chronic Conditions
Chronic Conditions
Catalogue: Policy
Policies, Strategies & Action plans
Type: Framework
Region: England

‘Everybody active, every day’ is a national, evidence-based approach to support all sectors to embed physical activity into the fabric of daily life and make it an easy, cost-effective and ‘normal’ choice in every community in England.

PHE has co-produced the framework with over 1,000 national and local leaders in physical activity and is calling for action from providers and commissioners in: health, social care, transportation, planning, education, sport and leisure, culture, the voluntary and community sector, as well as public and private employers.

To make active lifestyles a reality for all, the framework’s 4 areas for action will:

  • change the social ‘norm’ to make physical activity the expectation
  • develop expertise and leadership within professionals and volunteers
  • create environments to support active lives
  • identify and up-scale successful programmes nationwide

‘Everybody active, every day’ is part of the cross-government ‘Moving More, Living More’ campaign for a more active nation as part of the 2012 Olympic and Paralympic Games legacy.





Rights: © Crown copyright
Suggested citation:

Public Health England. (2014) Everybody active, every day: An evidence-based approach to physical activity [Online]. Available from: [Accessed: 14th November 2019].


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