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Communicating about Risk to Public Health: Pointers to Good Practice

Creator:

Department of Health

Subject Keywords: BEST PRACTICE, COMMUNICATION, DECISION MAKING, PUBLIC HEALTH
Type: Report
Region: United Kingdom
Description:

Communicating about risks to public health can be of vital importance in many different contexts, in government, the NHS, local authorities, and the private and voluntary sectors. Because communication needs to be considered at all stages of risk analysis, it should concern all those dealing with actual or potential public health risks, including managers, administrators, medical staff and scientific and policy advisors. This document brings two main perspectives to bear. One is that offered by empirical research on reactions to risk. This provides guidance, for example, as to what influences trust, which types of risk are most likely to be seen as unacceptable or outrageous, how information about probabilities may be understood or misunderstood, and why comparisons between different risks are sometimes misleading. This psychological perspective is extended by considering the wider context - for example the role of the media in determining why some risks rather than others become major public “issues”.

Date:

01/01/2009

Rights: © Department of Health
Suggested citation:

Department of Health. (2009) Communicating about Risk to Public Health: Pointers to Good Practice [Online]. Available from: http://www.thehealthwell.info/node/4303 [Accessed: 19th October 2017].

  

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