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Celebrities as Health Educators: Media Advocacy Guidelines

Creator:

Baker er al.

Subject Keywords: ADVOCACY, HEALTH EDUCATION, MASS MEDIA
Type: Report
Region: International (other)
Description:

This report suggests that celebrities could serve as messengers of the importance of health due to mass media exposure. It uses as an example the voluntary efforts by Magic Johnson to champion the AIDS prevention campaign, highlighting the need for AIDS education. The media advocacy approach using celebrities for health education is suggested although questions concerning credibility and effectiveness may arise. This resource is part of the Public Health Advocacy Website Collection.

Date:

01/11/1992

Rights: © American School Health Association
Suggested citation:

Baker er al.. (1992) Celebrities as Health Educators: Media Advocacy Guidelines [Online]. Available from: http://www.thehealthwell.info/node/4299 [Accessed: 19th October 2017].

  

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