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Everyday Swim and Good Practice Centres Final Report - September 2010


Sport Industry Research Centre

Subject Keywords: refer to the resource
Type: Report
Region: United Kingdom

This report has been compiled by the Sport Industry Research Centre (SIRC) at Sheffield Hallam University on behalf of the Amateur Swimming Association (ASA). Between December 2005 and March 2009 the ASA in partnership with Sport England ran a pilot scheme to encourage more people to swim, entitled Everyday Swim. SIRC was appointed to monitor and evaluate Everyday Swim in terms of the performance of the programme and to identify learning that could be rolled out more widely throughout the industry. As the Everyday Swim programme came to an end in March 2009, the under spend was invested in extending the duration of Everyday Swim in two local authorities (Islington and Suffolk) and to develop the national role of Everyday Swim by taking a lead in sharing good practice nationally with the industry as it embarked on the challenge of implementing Free Swimming.

The purpose of this report is to evaluate the impact of Everyday Swim and Good Practice Centres and thereby update the ASA's intelligence about the processes that might contribute to more swimmers and more swims.



Rights: refer to the resource
Suggested citation:

Sport Industry Research Centre. (2010) Everyday Swim and Good Practice Centres Final Report - September 2010 [Online]. Available from: [Accessed: 13th November 2019].


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