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World No Tobacco Day, 31 May 2016: Get ready for plain packaging

1 June 2016

World No Tobacco Day, 31 May 2016: Get ready for plain packaging

Recent moves to introduce plain (standardized) packaging of tobacco products can save lives by reducing demand for tobacco products, say the World Health Organization (WHO) and the WHO Framework Convention on Tobacco Control Secretariat (WHO FCTC).  Plain packaging of tobacco products restricts or prohibits the use of logos, colours, brand images and promotional information on packaging other than brand and product names displayed in a standard colour and font style.  In December 2012, Australia became the first country to fully implement plain packaging. On 20 May 2016, France and the United Kingdom of Great Britain and Northern Ireland each began implementation of plain packaging. Ireland is also preparing to introduce the measure, while other countries are exploring the option. 

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