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Research suggests that plain cigarette packaging is starting to have an impact

23 July 2013

Research suggests that plain cigarette packaging is starting to have an impact  

Research commissioned in the first three months of the rollout of plain packaging in Australia has found that plain packaging seems to make cigarettes less appealing and increases the urgency to quit smoking, thus suggesting that plain packaging policy is having an impact at least in the short term.

Compared with branded pack smokers, those smoking from plain packs were 66% more likely to perceive their cigarettes to be lower in quality, 70% more likely to perceive their cigarettes as less satisfying than a year ago, and 81% more likely to have thought about quitting at least once a day in the last week. Plain pack smokers also rated quitting as a higher priority in their lives.

The research findings are published in the online journal BMJ Open.

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