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On-pitch advertising for alcohol brands is to be banned as part of the Government’s upcoming Public Health (Alcohol) Bill

9 November 2015

On-pitch advertising for alcohol brands is to be banned as part of the Government’s upcoming Public Health (Alcohol) Bill

The Public Health (Alcohol) Bill is expected to make its way to Cabinet shortly following a series of delays.  The proposed ban will only apply to logos which are emblazoned on sports fields for televised matches, and will not extend to pitch side or shirt advertisements.  The Bill will be introduced as part of a suite of measures that will see a broadcast watershed for television and radio advertising of alcohol products, labels warning of the adverse health effects of problem drinking on cans and bottles, and the long-expected imposition of minimum pricing for alcoholic beverages.  The bill aims to reduce the profile of alcohol brands in major sporting events. 

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