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Films showing smoking scenes should be rated

1 February 2016

Films showing smoking scenes should be rated

Movies showing tobacco products have enticed millions of young people worldwide to start smoking, according to the new WHO "Smoke-free movies: from evidence to action".  WHO calls on governments to take concrete steps to rate movies that portray tobacco use to help stop adolescents from becoming addicted to tobacco.  In 2014, smoking was found in 44% of all Hollywood films, and 36% of films rated for young people.  “With ever tighter restrictions on tobacco advertising, film remains one of the last channels exposing millions of adolescents to smoking imagery without restrictions,” says Dr Douglas Bettcher, WHO’s Director for the Department of Prevention of Noncommunicable Diseases.  Taking concrete steps, including rating films with tobacco scenes and displaying tobacco warnings before films with tobacco, can stop children around the world from being introduced to tobacco products and subsequent tobacco-related addiction, disability and death.

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